Location: Schertz, Texas
Reach: San Antonio metro and surrounding regional markets
Approach: Strategic Planning, Brand Identity, Campaign, Media Planning, Digital Development, Digital Marketing, Collateral, Public Relations, Wayfinding, Event Support
Categories: Master-Planned Development
A new leaf.
The Crossvine is a mixed-use and fast growing community northeast of San Antonio, Texas. Interwoven with miles of natural trails, the neighborhood encourages friendly interaction and outdoor adventure. This natural and adventurous spirit, paired with a high-end and crafted point of view, needed to come through in all brand touchpoints. lookthinkmake was tapped to name, brand, and promote the community from the early planning stages in 2012, and continues to build the brand alongside the development team today.
The Crossvine has become a model for new communities across central Texas. After a successful launch with strong sales, the community continues to grow. The Crossvine has enjoyed positive press coverage in local and regional publications, and has garnered local placemaking awards. The community is entering a new phase of construction as part of the overall master-planned vision, with many exciting new initiatives on the horizon.
The effort goes far beyond traditional advertising and public relations. From custom book publishing and wine packaging, to cataloging the oral history of Schertz through documentary filmmaking, lookthinkmake’s partnership with The Crossvine has created new and exciting mediums and approaches to build community.