The challenge: Brand and promote a new residential rental tower in the heart of downtown Austin’s burgeoning Market District.
The scoop: A luxury apartment tower in downtown Austin, Rise on 8th is blocks from all of the best the city has to offer. Conceived by national multifamily developer Aspen Heights Partners, Rise on 8th is their first foray into the high-end high rise for lease market. We helped them design and build the brand from the ground up, so they can build Rise from the ground up, in Austin and beyond.
The approach, brand design phase: logo design • custom typography • graphic pattern design • color palette selection • iconography development • brand style guide • copywriting & campaign concept development
The approach, implementation phase: stationery system • website design & development • leasing folder, brochure & materials • point of sale banners & posters
The result: A successful launch of a sophisticated and friendly brand. The tower’s filling fast. Come on up.
