Location: Fredericksburg, Texas
Reach: Texas and national markets
Approach: Strategic Planning, Campaign, Media Planning & Buying, Digital Development, Collateral, Digital Marketing, Public Relations
Categories: Master-Planned Development, Architecture
Your peace of home.
Set on an old peach orchard just a couple of miles from historic downtown Fredericksburg, Friedën is a master-planned modern farmhouse community that’s placed perfectly to enjoy the best of the Texas Hill Country. Designed for discerning homeowners searching for a Hill Country lifestyle for their families and friends as a primary or secondary residence, Friedën’s custom architecture and organic and textured finishes are the stuff magazine spreads dream of.
lookthinkmake was tapped to launch Friedën by appealing to potential buyers by highlighting Friedën’s relaxed and creative Fredericksburg location and way of life. Through an integrated campaign of print, outdoor, digital, experiential and public relations efforts, supported by on-location signage and sales collateral, Friedën is off and rolling, just like the landscape it calls home.