The National Campaign to Prevent Teen and Unplanned Pregnancy developed Bedsider.org, a free, online birth control support network that helps women ages 18 to 29 get on top of their sex life — and their birth control choices. Using fun, flirty communications and a call for self-empowerment, Bedsider reaches women in a social setting.
Bedsider came to us with a strong brand identity guide created by San Francisco-based creative firm IDEO. Expanding on the work of IDEO and the Bedsider.org team, we developed and launched a pilot program targeting women in Austin. The results? Bedsider.org saw an increase in web sign-ups, a surge in social media engagement and the creation of a Bedsider student group at the University of Texas at Austin.
We developed and implemented a brand tagline and original traditional and non-traditional event materials. The event-rich grassroots campaign included everything from conversations with local influencers to a branded launch with an ice cream truck at Fun Fun Fun Fest.