Our client, The Andy Roddick Foundation, is a nonprofit organization that works to expand opportunities for young people to learn and thrive. Fundraising is an essential component to the Foundation’s work in the community in order to expand opportunities for young people to learn and succeed.
Each year, the Foundation hosts a gala to raise funds for the upcoming year, but given the landscape that 2020 presented, the Andy Roddick Foundation had to find new, creative ways to fundraise in place of this event.
After a few brainstorming sessions, they decided to host the Andy Roddick Foundation Virtual Event “No Love: A Roast of Andy Roddick,” and we have had the privilege of branding and promoting the event.
Check It Out
Celebrity guests including Bobby Bones, John Legend, Peyton Manning, and more will roast Andy on the virtual screen October 11 at 7:00 p.m.
The Creative Approach
When the goal is making fun of the face of your company, you really have to lean into it. We knew that fans of Andy and tennis were going to be our target audience so capitalizing on the game’s own lingo was our starting point.
While the sport is notoriously polite, this event was going to be anything but that. We took an approach that flipped that kind and courteous mentality on its head. In tennis “love” means zero. Nothing. Nada. Zilch. That provided the perfect jumping off point for our name. Each of our celebrity roasters has a personal relationship with Andy or Brooklyn that made it possible to somehow be so mean and so nice at the same time.
Because the livestream access ranges from inexpensive individual tickets to larger sponsorship packages, we embraced a style more befitting a Grand Slam tournament than a black tie gala. The brand could be dressed up or down, but no matter the execution, always reminded our audience that this event would be a lively and energetic night.