Beacon of luxury, The Austonian asked us to tell its story through public relations, branding and campaigns with an international scope. Our team’s six-year collaboration with The Austonian began with public relations and social media during the construction process. Comprehensive campaigns across PR and marketing continue to underscore the luxury and exclusivity of the real estate project. And it’s the sweetest place to have a meeting in all of Austin.
A community and public relations campaign for the Austin high rise included celebrating construction milestones through events, media relations and blogging; submitting and winning several awards for green building and construction; and securing media coverage in leading national and international real estate and lifestyle publications including Architectural Record, Departures Magazine, Engineering News-Record, Robb Report Vacation Homes, Texas Architect and USA Today.
A new website for The Austonian crosses the threshold from concept to reality. A forward-thinking real estate project that was once depicted by a series of concepts and renderings now materializes in an immersive and expansive website showing custom interiors and wraparound views.
As The Austonian project has grown and evolved, so have the advertising campaigns. When luxury living in an urban area was new to Austin, a campaign focused on “Want What You Want” gave buyers a glimpse into the luxury afforded to residents by the building’s exclusivity, amenities and services.
As the units in the lower floors sold out, The Austonian focused on marketing the upper floors of the building with views never-before-seen in Austin. That, coupled with the brand promise of the building, resulted in homes that were “Highly Original.” The print campaign focused on interiors of homes and views within a frame of an “original painting,” complete with a signature of a designer or someone else with a close tie to the project.
The lookthinkmake team wrote and edited two books for The Austonian: (1) a book containing artwork and biographies of the artists included in the building’s art collection, and (2) a book telling the story of The Austonian: the vision, the development team, and, ultimately, the opening of tallest residential high rise West of the Mississippi.