Goodnight - lookthinkmake



The challenge: Launch a new residential community in an often overlooked part of Austin through lifestyle storytelling and welcoming design.

The scoop: 78747 is on the rise.

Goodnight is a new master planned development in Southeast Austin, with Austin’s personality and pioneering attitude at heart. With 700 acres of living, working, and playing, Goodnight is designed to foster community through life-cycle housing and new urbanist principles. To help build community, Goodnight features an educational foundation, as well as a Park District benefiting Onion Creek Metropolitan Park.

As we like to say at Goodnight (and lookthinkmake), here’s to tomorrow.

The approach: brand strategy • logo & iconography design • copywriting • website & digital design • brand collateral • signage & wayfinding • public relations strategy • social media • community partnership development • grand opening event • press kit design & development • media outreach

The result: Cohesive, friendly branding and messaging just right for a successful launch.

Goodnight brand elements
Custom typography and painterly iconography create a warm and welcoming vibe.
Responsive website with a super easy CMS. Launch



Goodnight Brochure lookthinkmake


Festival of Good and Grand Opening