The Austin icon to top all icons, Barton Springs is an Austin original. And Barton Springs Conservancy is a group dedicated to preserving and protecting the springs and the pool, in part through celebrations and fundraisers such as For the Love of the Springs. A casual and lively donor event in the Barton Springs Pool Rotunda, the evening featured a video premiere, a preview of WEST’s XYZ Atlas art exhibition by Jennifer Chenoweth, and music from local 78704 artists.
The conservancy continued it’s fundraising and celebration in 2017 with the 70th anniversary of the historic bathhouse. Dual events, a Bash & Splash, commemorated not only the bathhouse & springs but also Austin icon, Luci Baines Johnson who was turning 70 years-old the same year.
The brand design and outreach was inspired by the history of Barton Springs and eclectic soul of our beloved city, and featured custom typography, event print collateral, signage, digital design, and public relations efforts.