We love Austin. A lot. We have loved on this great city for 10 years, from lifting up places for folks to call home, to championing destinations for people to experience soul-feeding art, parks, recreation—and one of the coolest gathering spaces of all time: Fareground.
So it was a natural fit for us to respond to the City’s call for proposals to attract tourists to local businesses.
There were a few tricky things to tackle. For example, the full campaign, all creative, an interactive website, and a plan to pull in media partners, businesses, and influencers needed to be considered, designed, communicated, and launched in a little more than 30 days. Eek!
Here’s the deal, not only did the city accept our proposal, but folks rallied to support the entire concept. Our very first call to The Chronicle was met with an immediate, “yes, how can we help?” And that response has not wavered by anyone that we’ve reached out to.
So what was the concept? ATXLoves. We pulled in the Best Of Austin results from the past several years from our amazing friends at The Chronicle as well as lists from Austin Monthly, Tribeza, the Austin Independent Business Alliance, and have more than 60 influencers from Kendra Scott to Qi Dada Priestess that has resulted in an interactive website of locally-grown and locally-loved Austin businesses that tourists should know about. It’s also resulted in an incredible Instagram love-fest, area businesses sporting ATXLoves Me stickers, people asking to buy the T-shirts (they aren’t for sale, yet), and a whole lotta traffic to the website itself. We’ve heard from the businesses that ATXLoves has been an incredible awareness-building campaign.
If you love Austin, then you’re part of the ATXLoves movement. So jump into the fray and spread the love to everyone you know.
After all, we live in the best city in the world.