Here’s a look at the work we’re doing with the SIMS Foundation. A non-profit that provides mental health and addiction recovery services to Austin-area musicians, SIMS tapped us to help out with the promotion of their upcoming Benefit Bash. We’re thrilled to help. We’ve been asked to create a look, vibe, and voice, which will be crafted into multiple media pieces, like the ones above.

And you can find more about the SIMS Foundation here.

It’s call for artists time for the 2011 edition of Art City Austin, Downtown’s Art Festival. We were tasked with helping our good friends at Art Alliance Austin get the word out to artists. Here’s the result: a simple mark and concept to be distributed through multiple media channels. Oh, and if you want to apply, visit artallianceaustin.org for the details.

Holy moly, social media is the buzz topic of the year, but what the heck is it? Simplistically, social media is any form of media that allows the interactive sharing of information and ideas. Is this Facebook and Twitter? Sure. Is it much more? Oh yes. Indeed.

Our philosophy is that every business should use social media, but not every form of social media is appropriate for every business.  By understanding a little bit more about how to use social media tools, you may be surprised that you’re already doing it.

Social media tools that are not readily recognized by the masses (aren’t Facebook or Twitter) include Flickr, Vimeo, blog sites, YouTube, Gowalla, Foursquare, LinkedIn, and many many more.  When and where you can share, you are social.

We recommend starting with authenticity and then seek to engage your audience in appropriate ways that make sense for your business.

It’s friendly. We like that.

When you buy a house in Plum Creek, you discover that there’s a world of stuff to do right in the neighborhood. So we took the literal route. And liked what happened.

Art City Austin: Commercial co-developed with Lucky Rabbit Films and hosted on Vimeo.

Social Media: A documentary-style approach, with a large group of local artists collaborating on a large canvas over several hours. The final canvas was displayed in Austin’s 2ND Street district’s storefront windows as a sort of rolling billboard. Hosting on Vimeo allowed the commercial to be easily shared and linked by all involved and those supportive of the event.

Part print ad about the vibrancy of Austin’s amazing downtown art festival, part giant sculptural collage built on the wall of the studio, that was then photographed for print.

Interactive direct mail postcards that show off RisherMartin’s great interiors, and transform—when scissors are handy— into reminder / business cards.