THE AUSTONIAN
The Austonian, a beacon of incredible luxury in the center of Austin, asked LTM to shepherd the brand in 2011. Our task: grow the current brand through national and international channels using print and digital media, and support the brand through sales collateral. We’re happy to oblige. And it’s the sweetest place to have a meeting in all of Austin.
ART CITY: COMMERCIAL
Art City Austin: Commercial co-developed with Time Warner Cable and hosted on YouTube.
As part of a season-long campaign, this commercial showed off the colors of Austin through swatches created from past Art Alliance Austin events in order to entice viewers to come see their city’s colors on display at Art City Austin. It was aired on TV and made it’s way online as well so that people could share it with their friends via social media.
What’s a Go20?
Social Media: Go20 is a microsite developed for Plum Creek. With 1500+ residents already living in Plum Creek, this is the perfect opportunity to allow them to advocate for their own neighborhood.
Art City in 30 Seconds
Art City Austin: Commercial co-developed with Lucky Rabbit Films and hosted on Vimeo.
Social Media: A documentary-style approach, with a large group of local artists collaborating on a large canvas over several hours. The final canvas was displayed in Austin’s 2ND Street district’s storefront windows as a sort of rolling billboard. Hosting on Vimeo allowed the commercial to be easily shared and linked by all involved and those supportive of the event.
TOGS 3: Modular Postcards
Social Media: TOGS stands for Temporary Outdoor Gallery Space and is an internationally reaching contest among architects. We developed an interactive postcard, created a video using the hook-together cards, and hosted it on Vimeo. The video was shared world wide – but the resulting submissions were the real stars.
