Here’s some in-airport thinking for Solace Suites. Our task was not to create the final media. Rather, since Solace Suites is in startup mode, we were asked to put together comped samples showing how the brand would be promoted contextually in the terminal. So here you’ll find a few of those: shoe bins, pillows, billboards, and banners.

Solace Suites is an in-airport hotel startup, building sleeping/working suites that make for a peaceful temporary getaway in the middle of a busy terminal. Part airplane tailfin, part sleeping bird, the logo was designed to summarize the brand concept in a modern and sophisticated way.