lookthinkmake » Plum Creek

PLUM CREEK MARKETING WALL

lookthinkmake — Thu, 10 Nov 2011 19:16:04 +0000

Plum Creek opened a brand new Marketing Center to help inform potential buyers about all the great things going on down there. They asked us to tell the story of Plum Creek on one wall. With all of the -ings going on down there, we decided the only way to really show what Plum Creek was all about was to show as much of it as we could. We ended up with a huge collage and happy clients.

PLUM CREEK GOLF COURSE

lookthinkmake — Mon, 23 May 2011 20:15:29 +0000

What makes a good spring project? How about golf course branding? Plum Creek wanted us to rebrand their course, with a nod to the current community look and feel. And they wanted the rebrand to center around a mark that works for signage, merchandising, architecture, wallpaper, you name it. We went with a flexible solution that’s equal parts monogram and movement.

Plum Creek – Life All Around, literally

lookthinkmake — Fri, 04 Jun 2010 20:43:11 +0000

When you buy a house in Plum Creek, you discover that there’s a world of stuff to do right in the neighborhood. So we took the literal route. And liked what happened.

What’s a Go20?

lookthinkmake — Thu, 03 Jun 2010 20:13:28 +0000

Social Media: Go20 is a microsite developed for Plum Creek. With 1500+ residents already living in Plum Creek, this is the perfect opportunity to allow them to advocate for their own neighborhood.

Plum Creek New Home Guide

lookthinkmake — Mon, 17 Aug 2009 22:09:47 +0000

Plum Creek Builder Folder

lookthinkmake — Fri, 22 May 2009 21:59:46 +0000

Plum Creek Website

lookthinkmake — Wed, 22 Apr 2009 19:22:08 +0000

Plum Creek: a logo lookthinkmakeover

lookthinkmake — Tue, 03 Mar 2009 16:53:35 +0000

Plum Creek has a great history. It’s been around for about 10 years, the more established areas are so gorgeous, and the community is joyfully fun to interact with. More recently, they opened up the commercial district which resulted in a re-thinking of their brand.

The previous iteration of the Plum Creek logo included white picket fences. While charming, the fences really spoke to a residential audience ignoring the commercial, mixed-use completely. The Plum Creek Development team called upon us to review their brand and incorporate the vibe of Plum Creek, the New Urbanism, the connectivity.

We went to work and developed a brand that talks to both the residential community as well as the commercial community and does so with a reminder that this type of development is really about being sustainable.

We hinted at a plum with a stem. Seems obvious. Take a closer look. The stem is green – sustainability. The stem is also homes and buildings all together – think – connected, commercial, residential. Make time to visit Plum Creek. It’s worth it.