Austin is full of color. Art Alliance Austin wanted to invite Austinites to get involved with art by finding the art all around them in the city and tell Austin’s color story. In order to do this, we created a mobile app called Cityswatch, allowing users to snap photos around town, create a color swatch and upload it onto an online gallery. Check out the demo below and download the app today.

Art Alliance Austin’s Cityswatch App from Zachary Vernon on Vimeo.

Art makes a city. And in Austin, it makes a rather colorful city thanks to Art Alliance Austin. We gathered images from several past Art Alliance Austin events and initiatives and put them together in color swatches to build an overall campaign for the 2011 season. The campaign spanned all media: oversized takeaway swatches, event programs, outdoor, online, social media, mobile, magazine, newspaper, tickets, installations, you name it. We also created an iPhone app so that people could get involved and create their own swatches from their favorite parts of the city.

Art Alliance Austin has a huge story to tell. And a color story felt just right.

Art should grab you. So we did an Art Week Austin poster that does the same. Here, color strips go dimensional, weaving themselves into the bottom of the poster.

“Together We Make” was the tagline for 2010′s Art Week Austin. So we took photographs and paintings (done in-house) of iconic Austin buildings and wove them together to demonstrate the coming together of art and the city. Here’s a couple of them: a postcard depicting City Hall, and a print ad featuring the State Capitol. It was a cool, get-your-hands-dirty process.