Art makes a city. And in Austin, it makes a rather colorful city thanks to Art Alliance Austin. We gathered images from several past Art Alliance Austin events and initiatives and put them together in color swatches to build an overall campaign for the 2011 season. The campaign spanned all media: oversized takeaway swatches, event programs, outdoor, online, social media, mobile, magazine, newspaper, tickets, installations, you name it. We also created an iPhone app so that people could get involved and create their own swatches from their favorite parts of the city.

Art Alliance Austin has a huge story to tell. And a color story felt just right.