Art makes a city. And in Austin, it makes a rather colorful city thanks to Art Alliance Austin. We gathered images from several past Art Alliance Austin events and initiatives and put them together in color swatches to build an overall campaign for the 2011 season. The campaign spanned all media: oversized takeaway swatches, event programs, outdoor, online, social media, mobile, magazine, newspaper, tickets, installations, you name it. We also created an iPhone app so that people could get involved and create their own swatches from their favorite parts of the city.

Art Alliance Austin has a huge story to tell. And a color story felt just right.

Art City Austin: Commercial co-developed with Time Warner Cable and hosted on YouTube.

As part of a season-long campaign, this commercial showed off the colors of Austin through swatches created from past Art Alliance Austin events in order to entice viewers to come see their city’s colors on display at Art City Austin. It was aired on TV and made it’s way online as well so that people could share it with their friends via social media.

It’s call for artists time for the 2011 edition of Art City Austin, Downtown’s Art Festival. We were tasked with helping our good friends at Art Alliance Austin get the word out to artists. Here’s the result: a simple mark and concept to be distributed through multiple media channels. Oh, and if you want to apply, visit artallianceaustin.org for the details.

Art City Austin: Commercial co-developed with Lucky Rabbit Films and hosted on Vimeo.

Social Media: A documentary-style approach, with a large group of local artists collaborating on a large canvas over several hours. The final canvas was displayed in Austin’s 2ND Street district’s storefront windows as a sort of rolling billboard. Hosting on Vimeo allowed the commercial to be easily shared and linked by all involved and those supportive of the event.

Part print ad about the vibrancy of Austin’s amazing downtown art festival, part giant sculptural collage built on the wall of the studio, that was then photographed for print.