Blog | lookthinkmake

Exploring our core values

  In search of the truth of what it means to own a business This spring, I took the advice of a friend and colleague, Dustin Wells, CEO of Headspring, who suggested that the key to growth is to examine your core values as a company. This wasn’t about the partners of our agency getting

People Who Make Places: Interview With Charles Travis

  Charles Travis is the founder and principal architect of Chas Architects, one of our recent PR clients. With projects ranging from rustic weekend retreats to transitional lakeside estates, Chas Architects prides itself on creating sophisticated and dynamic environments that combine graceful modern living with the timeless warmth of hand-crafted traditional architecture. Over his 30-year

People Who Make Places: Interview With Casey Dunn

  Casey Dunn is a photographer living in Austin, Texas.  A native Texan, he spent his childhood playing baseball, basketball, tennis, table tennis, kickball, prison ball and sometimes Zelda or Contra if it was raining. He tried on many occasions to replace one of those sports with something cooler like surfing or skateboarding, but the

Once Upon a Time: The Story of the Pitch

For people in PR, journalists are sometimes elusive creatures. And understandably so; they often receive upwards of hundreds of emails a day. With so much competition, and so many publicists vying for attention, how do you stand out in an inbox full of pitches? While a lot of it depends on your relationship with the

Fareground placement in Austin Monthly; story of a pitch

That One Time a Year When We Work for Kids

The Austin Children’s Shelter Gala is one of our favorite events every year. Why? No kids. I tease, and honestly, I don’t even have kids, but I imagine if I did, this is how I’d justify unloading them on Grandma, a neighbor, or just unplugging the blender and putting the oldest one in charge. Which

People Who Make Places: Interview With Ekaterina Vlasenko

Ekaterina Vlasenko co-founded the company Statzilla, a web platform that does statistical research and big data analytics. This October she was one of 24 emerging young business leaders from Russia that participated in the Russian Business Leaders Program, a program funded by the U.S. Department of State and administered by American Councils for International Education.

Here’s Something I’ve learned About Creative Control: Leave It to the Powers That Be Collaborating.

Ever have the ‘perfect’ idea or vision, only to see it get completely changed somewhere between lightbulb and fruition? Good. That means you’re engaged in a healthy, collaborative process. But of course collaboration can’t be a free-for-all. There is such a thing as too many cooks in the kitchen. Renowned branding expert Eli Altman says

lookthinkmake collaborate

People Who Make Places: Interview with Mickey D’Armi

Mickey D’Armi is the Director of Marketing for Texas Executive Education at the McCombs School of Business, where he is responsible for the overall go-to-market strategy, market segmentation, targeting, positioning, product and service offerings, pricing, and advertising/promotional activities. Before joining The University of Texas in 2013, Mr. D’Armi held a variety of Marketing, Brand Management,

The difference between public relations, advertising and marketing

Get your story straight – The difference between public relations, advertising and marketing Public relations is not social media. Advertising is not public relations. Marketing seems to mean everything all at once (it does, but it doesn’t). These terms are often used interchangeably, but they shouldn’t be. They actually have specific meaning. Quick old school definition

difference between public relations, advertising and marketing

People Who Make Places: Interview with Andree Bober

Andree Bober is the Executive Director of Landmarks, the public art department of the University of Texas at Austin. Since she founded the organization in 2008, she has acquired and commissioned dozens of major works for the campus and greater Austin communities to enjoy; and we’ve had the pleasure of working with her for the

People Making Places-JJ Langston-Barton Springs Conservancy

When you travel, don’t just take pictures. Buy them.

It’s the time of year when we begin to move about in luggage-laden herds, and part of my travel plans always include a bit of local hunting and gathering—and a backup suitcase. Collecting visuals isn’t just part of what informs my job; it’s part of my DNA. My eyes have always been hungry. And there