Holy moly, social media is the buzz topic of the year, but what the heck is it? Simplistically, social media is any form of media that allows the interactive sharing of information and ideas. Is this Facebook and Twitter? Sure. Is it much more? Oh yes. Indeed.

Our philosophy is that every business should use social media, but not every form of social media is appropriate for every business.  By understanding a little bit more about how to use social media tools, you may be surprised that you’re already doing it.

Social media tools that are not readily recognized by the masses (aren’t Facebook or Twitter) include Flickr, Vimeo, blog sites, YouTube, Gowalla, Foursquare, LinkedIn, and many many more.  When and where you can share, you are social.

We recommend starting with authenticity and then seek to engage your audience in appropriate ways that make sense for your business.

It’s friendly. We like that.