Interactive poster for Art Night EAST. As the preview party for a weekend gallery festival, Art Night EAST offered the in-the-know crowd an opportunity to see—and snag—some great art pieces early. So the poster does the same. Grab a piece, take it home, and have all of the important details on the back. And watch the poster devolve into something interesting along the way.

Update: The poster won gold at the 2010 Summit International Awards.